Come September 2010, and Vie at Home, direct selling cosmetic brand announced its intention of recruiting 4000 consultants up to Christmas. The company is already into party plan business for which it employs 8000 consultants. By doing so, Vie at Home wishes to promote the direct selling industry and change people’s perceptions as well.
Ros Simmions, chief executive of Vie at Home believes in this exercise entirely for it could be the best way to promote the brand and its products.
Through this initiative and the ad which features four real Vie consultants, Vie at Home intends to highlight the strength and the power of united womanhood be being a part of an organization which is run by women for women.
The TV ad will be aired during evening times, when most women will be free to watch Television urging them to join as an opportunity to earn additional income for Christmas which is the year’s most important festive celebration.
Accelerating the campaign, the company and consultants will seek aid of active online social media participation through Twitter, Facebook and YouTube. At the same time Vie at Home intends to send across 1 million emails to prospective customers inviting them to join Vie as consultants.
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